There is always more that can be done and we will continue to:

• Measure our performance and improve year on year.
• Promote our principles and lead by example.
• Innovate by finding new ways of achieving our goals.

It is a myth that one person alone cannot make a difference.  Each one of us can play a part by following these simple steps:

Think.  Investigate ways of mitigating your impact and learn that you can even save money while reducing your carbon footprint.  Think about the simple changes you can make at home, at work and in your travels.  Did you know that by choosing to travel by train from London to Aberdeen, you could reduce your carbon emissions by 176 kg and save up to £102.00?  (FirstscotRail versus British Airways, one-way price November 2008)

Act.  Make responsible choices and formulate a realistic plan for change.  Act on your commitment by reducing, re-using and recycling whenever possible.  Then, visit www.co2balance.com to calculate and offset your home, business and travel emissions. 

Speak.  Tell others what you are doing to affect change and challenge them to take responsibility for their own impact.  Speak to your local authority and encourage them to share your commitment.  Email us because we want to know about your pledge and the difference it has made.